Three (Un) Conventional Strategies to Stimulate Sales of Lottery Tickets. Case study | Creative Problem Solving | First The Trousers | Innovation This article was first published in the Jan/Feb 2016 edition of the Public Gaming magazine (www.PGRI.com), one of the… January 24, 2016 1 Comment Read more
The Brand Persuasion Wheel: A simple Framework to Develop Better Strategies First The Trousers | insights | Positioning I wrote this paper 7 or 8 years ago. In a sense it was a first step towards www.first-the-trousers.com…. January 14, 2016 1 Comment Read more
