Behavioral economics In The Lottery Industry.

I was recently invited to participate in a panel discussion at the Lottery Expo 2015 in Miami Beach about the potential role of Behavioral Economics in the lottery category. It was also an opportunity to share some of the research FTT recently did about new product concepts for the category. Here a recording of this panel discussion.

Alternatively, the video can be found here.

Ulli Appelbaum is Founder & President of brand strategy and innovation firm First-The-Trousers-Then-the-Shoes ( specialized in brand growth, (product) innovation and brand storytelling. He has extensive experience in the Lottery industry having helped lottery agencies re-position their brand for growth, develop new white space opportunities and new product ideas, optimize their internal innovation and go to market processes and develop communication strategies for a variety of new product launches. He’s also a regular contributor to the Public Gaming Magazine ( and speaker at conferences. Feel free to contact me to explore how I can help you grow your lottery and/or gaming business.