The challenge with quantitative research in Technology Doing quantitative research in the IT world is, as you probably know, quite…
I’m always fascinated by the fact that the world of marketing and advertising has changed so much over the last…
I recently got really excited by a vacuum cleaner, the sub-segment it is playing in and by how one brand…
I recently had the pleasure to be interviewed by the Louis Grenier, the host of one of my favorite podcasts…
I recently had the opportunity to be interviewed by the fabulous Sima Vasa and the host of the Data Guru…
I firmly believe that our perspective, the way we look at the world, our lives and our work, limits our ability to…
The concept of “Insight” is overused and often misused in marketing. All too often insights are confused with “new information”,…
As a savvy marketer, you know that every successful brand positioning needs to be able to provide a compelling answer…
Next time you have to position a brand, develop a break-through marketing strategy, or come up with a new…