I firmly believe that our perspective, the way we look at the world, our lives and our work, limits our ability to…
May 11, 2018 Read more
The concept of “Insight” is overused and often misused in marketing. All too often insights are confused with “new information”,…
April 23, 2018 Read more
As a savvy marketer, you know that every successful brand positioning needs to be able to provide a compelling answer…
March 30, 2018 Read more
Next time you have to position a brand, develop a break-through marketing strategy, or come up with a new…
March 23, 2018 Read more
Here is a little video we’ve produced to demonstrate how our brain prevents us from thinking truly innovatively and the difference…
March 20, 2018 Read more
I was recently asked on three different occasions which are the most read articles on my blog. So here is…
February 21, 2018 Read more
Answer 3 simple questions and find out what type of strategist you are, i.e. what your preferred thinking style is….
February 21, 2018 Read more
We all have the potential to be creative, but what most people do not realize however is that our ability…
January 6, 2018 Read more
I launched the Positioning-Roulette flashcards almost three years ago. The printed version is now in its second edition and by…
January 6, 2018 Read more
This list is a by-product of a project I’m currently working on. I hope that it helps demystify a little…
December 28, 2017 Read more