The challenge with quantitative research in Technology Doing quantitative research in the IT world is, as you probably know, quite…
February 10, 2019 Read more
I’m always fascinated by the fact that the world of marketing and advertising has changed so much over the last…
December 6, 2018 Read more
I recently got really excited by a vacuum cleaner, the sub-segment it is playing in and by how one brand…
December 5, 2018 Read more
I recently had the pleasure to be interviewed by the Louis Grenier, the host of one of my favorite podcasts…
August 28, 2018 Read more
I recently had the opportunity to be interviewed by the fabulous Sima Vasa and the host of the Data Guru…
August 28, 2018 Read more
I firmly believe that our perspective, the way we look at the world, our lives and our work, limits our ability to…
May 11, 2018 Read more
The concept of “Insight” is overused and often misused in marketing. All too often insights are confused with “new information”,…
April 23, 2018 Read more
As a savvy marketer, you know that every successful brand positioning needs to be able to provide a compelling answer…
March 30, 2018 Read more
Next time you have to position a brand, develop a break-through marketing strategy, or come up with a new…
March 23, 2018 Read more