Craft Beers: a compelling sub-segment brand story The last decade has been host to a quick rise of craft breweries…
November 5, 2016 Read more
Most people suffer from an observation bias called The Streetlight Effect (also sometimes referred to as the drunkard’s search) where…
June 15, 2016 Read more
The evolution of the internet has given moms the tools (blogs, micro-blogs, fan pages and social media in general, Pinterest,…
May 4, 2016 Read more
Harley Davidson, A struggling icon Harley Davidson is a brand that has always fascinated me. Its history is rich, its…
As human beings, we tend to over-estimate our abilities and achievements, particularly in comparison with other people. In other…
April 12, 2016 Read more
This article was originally posted on The HuffPost Business. If you buy into the myths circulating around the advertising and…
April 12, 2016 Read more
Millennials are probably the most researched generation in marketing history. In fact, a simple Google search for “Marketing to Millennials”…
April 1, 2016 Read more
I recently created a little Facebook app called “What Type of Strategist are you?” Apparently, this is a question…
February 25, 2016 Read more
This article was first published in the Jan/Feb 2016 edition of the Public Gaming magazine (www.PGRI.com), one of the…
This article is already a few years old but I’m re-posting it because I believe that the principles described here…