The Brand Persuasion Wheel: A simple Framework to Develop Better Strategies First The Trousers | insights | Positioning This article is already a few years old but I’m re-posting it because I believe that the principles described here… January 14, 2016 1 Comment Read more
Think Before Jumping On The Brand Purpose Bandwagon First The Trousers | insights | Positioning Most marketing experts I know would immediately agree that the One-Size-Fits-All approach is poor marketing practice. Further, they would argue… May 13, 2015 Read more
24 Universal Mommy Insights First The Trousers | insights | Marketing to moms End of 2013, a little over a year ago, I published an article on the Huffpost entitled “24 Clear… February 5, 2015 Read more
