I have worked in leadership positions in advertising agencies for over 20 years, both large and small, both local and global, both digital and so-called “full-service”. Along the way, I have contributed to 7 Effies & multiple creative awards. Even after founding First The Trousers, I’ve continued to work with agencies, generally to help:
- With a big new business pitch,
- Write strategy documents (briefs) and help guide the creative output,
- Understand and bring to life specific consumer segments,
- Create a brand bible for a large agency client,
- Manage relationships during “challenging” times,
- Extend the agency’s strategic benchpress for larger (global) projects.
So if you are short on strategists and need some extra brainpower, reach out. If available, it’d be a pleasure to work with you.