Positioning-Roulette Versus Other Positioning Development Approaches.

Over the last 6 months we’ve applied the Positioning-Roulette methodology to an increased number of brands, both large and small, across a variety of categories. We capture here the reasons why, in our opinion, Positioning-Roulette  is a smarter approach to brand positioning development. These reasons are primarily based on the feedback we received from our clients.

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