Priyanka Kedia, founder of Ayva Jewelry

One of the most fun parts of my job is that I have the opportunity to meet, interact and get inspired by fascinating Entrepreneurs. So I’ve decided to interview some of them as I believe that their story, challenges, and advice will inspire other entrepreneurs as well.

The third interview of this series is with Priyanka Kedia, founder of Ayva Jewelry, What I liked about Priya’s story is how personal and meaningful her business is to her. I also really like how she has positioned her jewelry, as a line of products that help preserve life’s most cherished moments and remind people of what they can accomplish. Make sure to check-out her jewelry, you are sure to find something you’ll like.

What is Ayva Jewelry and why did you start it?

Ayva Jewelry, the name, comes from the monikers of my children’s name (AY-Ayesha and VA- Varun). I started Ayva after I inherited some of my grandmother’s jewelry after she passed. The jewelry almost helped me with the healing process as I felt like a part of her stayed with me. That’s why I started Ayva to spread the message that jewelry is more than just an accessory. It’s a powerful object that preserves life’s most cherished moments.

What keeps you up at night? And how do you try to tackle that challenge?

I don’t want Ayva to be just another jewelry brand on the market- jewelry is not just an accessory for me. I design my jewelry with a purpose and every piece has a story behind it. My biggest goal right now is to think through all the challenges that I went through to start my business and help others who are in a similar position I was a few years ago. I want to create jewelry to remind people that you can accomplish whatever you set your mind to- all you have to do is take that leap.

What is the single most successful thing you are doing that is helping you grow your business?

Networking… There is never enough of it. It takes away so much time from your business but it is just as important as anything else. You can’t figure everything out yourself and there are so many people who are so giving and looking to help. All you have to do is ask.

Based on your own experience, what advice would you give other entrepreneurs and small business owners? 

Believe that you can achieve whatever you set out to do. I was an analyst in my prior career and I like things planned out. However, when you start your business invariably things don’t go as planned, no matter how hard you try. So, my advice that I would give others is to trust in the process and know that things always work out in the end. Now I focus all my energy not on planning things out but towards improving myself as a person on this journey so that I can tackle all the curve balls thrown at me.

What is your favorite online resource? (if you have any)

GOOGLE… I don’t know how we existed before it.

And make sure to also check out and follow Ayva Jewelry on Instagram and on Facebook.

If you are an entrepreneur and would like to be part of this series, send me an email. I’d love to hear from you and your business. First The Trousers is a brand strategy an innovation boutique with a special suite of strategic services for entrepreneurs, start-ups, and small business owners.