The Positioning-Roulette flashcards are a strategic idea generation tool developed to help marketing and branding experts develop more insightful brand positioning platforms and brand stories, faster.
The Positioning-Roulette flashcards are a “strategy workshop in a box.” It consists of 26 cards, each featuring a different, proven successful strategy to position a brand or tell a brand story. Each card describes one of the 26 principles and includes a series of questions to inspire the user’s ideation process.
These 26 principles have been identified by analyzing over 1,200 award-winning case studies (Effies and such) of successful brand building, across a range of categories and geographies. They are so powerful because they are rooted in the way people think, feel, learn, choose, and behave.
A systematic exploration of these 26 triggers will 1. lead to more positioning ideas faster than any other methodology out there, 2. provide fresh insights and perspectives on how to position your brand and 3. enable the user to identify and evaluate every single positioning option available to a brand.
Some have called the Positioning-Roulette Flashcards “The Creative Whack Pack of brand positioning and storytelling”. These cards will boost your strategic ability and brand storytelling IQ and are a must-have for anyone involved in creating positioning platforms and brand stories. The cards are in their second edition and are already used by over 800 marketing strategists in the US and around the world.
Positioning Roulette gets a 5 Stars review on AMAZON
“A brilliant tool to generate ideas when you’re in a creative slump, or want to take a different look at your business and consumer. These cards are like having a thought partner at the ready to challenge your thinking, generate new ideas, or see things in a different light. I recommend them highly for both experienced or green teams.”
“A great tool to help generate thoughts for branding or new product ideas”.
“A real treasurer when it comes to accelerating productivity in positioning development. Works perfectly for personal inspiration and participative workshops. A toolkit our brand strategists at VORN strategy consulting love to work with.”
“Best Tool in a long time! This is a must have for all marketeers, creatives, strategists, brand people, start uppers etc. You better go and buy this product fast. Improve your brand strategy now! And have fun while doing so!!! Loving it! And the client is very pleased too!”
“Great stuff. Fuel for the curious mind, If you believe the best way to solve a business or brand problem is by turning it upside and inside out and looking at it again with fresh eyes, P-R offers you 25+ just such ways to do so. Highly recommend.”