• Positioning Workshops
  • Corporate training
  • Flashcards
  • Online App


The best way to get the most out of Positioning-Roulette is to hire us to design and facilitate a two-day workshop, in which we, together with your cross-functional team, will explore, discuss, prioritize, and select (and potentially test) the most compelling positioning platforms for your brand. Depending on the objectives, available data, and scope, this process will typically take three to eight weeks. This approach works well for small, large, regional, national, and international brands. It is also a great methodology for generating relevant new product ideas.


“Give a man a fish and you’ll feed him for a day. Teach him how to fish and you’ll feed him for a lifetime.” We offer in-house corporate training sessions, in which, during the course of an intensive (and fun!) day, participants (usually between 12 and 20) will become familiarized with the 26 universal approaches to successful brand positioning and brand stories and will learn how to apply them in generating better and more innovative positioning platforms. This training is particularly relevant for junior and mid-level brand managers, market research departments and marketing professionals.


The set of 26 flashcards is the pocket version of Positioning-Roulette. Each card describes one of the 26 principles and includes a series of questions to inspire your ideation process. The cards act as a thought starters and inspiration when developing positioning platforms, or they can be used to plan workshops on your own. These cards are a must-have for anyone involved in creating positioning platforms and brand stories. Shop


Interested in playfully exploring the 26 approaches to brand-positioning development? Then feel free to try out our online Positioning-Roulette wheel. Hours of inspiration guaranteed! Click here