Succeeding In Today’s Multi-Channel Environment!

I recently had the honor and privilege to present at the Lafleur’s 2015 Lottery Conclave & & Interactive Summit in Orlando (Dec 1/Dec 4). Here is a slightly edited version of this presentation.

Ulli Appelbaum is Founder & President of brand strategy and innovation firm First-The-Trousers-Then-the-Shoes ( specialized in brand growth, (product) innovation and brand storytelling. He has extensive experience in the Lottery industry having helped lottery agencies re-position their brand for growth, develop new white space opportunities and new product ideas, optimize their internal innovation and go to market processes and develop communication strategies for a variety of new product launches. He’s also a regular contributor to the Public Gaming Magazine ( and speaker at conferences. Feel free to contact me to explore how I can help you grow your lottery and/or gaming business. 

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