Here is a great video that argues that the traditional left brain – right brain model is a (hard to kill) myth. A smarter way to look at it in my opinion is the “4 brains model”. You can also take the Facebook quiz (link in the article) and find out which dominant type of “thinker” you are (make sure to let me know).
In my opinion this also means that everyone is or can be creative (not a pre-disposition)and that creativity and creative thinking can be “cultivated”. The article “7 Ways To Improve Your Creative Problem Skills“, which also happens to be the most read article on www.first-the-trousers.com, shows you how.
And if you’re looking for a way to boost your own creative problem skills applied to marketing, check out the Positioning-Roulette flashcards on Amazon.