This entry was originally posted on 12/16/2013 on http://www.ulliappelbaum.com
This morning I came across this great Argentinian ad for Coke portraying the early stage of parenthood. The ad is awesome because it really captures the reality of early parenthood and very much captures several of the insights of my own mommy research and what I have found to be resonating with moms. The other interesting insight about this ad is the confirmation that these “parenting insights” are truly universal. Lastly, it creates a nice connection between Coke Green and its audience. Nice job Coke and Santo Buenos Aires.