Similac Understands How To Connect With Moms (and Dads)

73% of moms feel that advertisers don’t really understand what it’s like to be a mom. Well, based on the reactions the following commercial is receiving, and the speed at which it is spreading, I think it is fair to say that Similac isn’t part of this tone-def advertisers group. The spot is great at connecting with moms’ (and dads’) reality, makes you smile rather than being patronizing and yet manages to finish off on an inclusive rather than divisive note. Just great.

More on how your brand can better connect with moms can be found here or here.

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