I am thrilled to announce that the Positioning-Roulette flash cards are now available for purchase online.
The Positioning-Roulette flash cards are the portable version of Positioning-Roulette and a must-have for every strategist, marketer and brand storyteller. Some call it “The Creative Whack Pack” of brand positioning.
Each approach is captured on a card and summarized by a set of questions that will inspire your thinking and idea generation process. Just grab a random card and let the questions direct your thinking. Repeat until you’ve gone through the whole set or until you’ve identified a territory that really energizes you.
Here are some of the comments Positioning-Roulette has received so far:
Love them. Great thought starters to get the brain going. Would recommend to any strategist
A fun way to work out your brand story
Superb tool of intriguing #positioning tactics and strategies.
This is a very cool tool
Great tool help planners re-frame problems & explore fresh strategic approaches to a brief
I love this and practice it with every strategy assignment we tackle. Thank you for sharing
Lots of great brain fodder for anyone working on brand positioning challenges –
A great tool for planners
Wondering how to position your brand for success? Learn how to create your brand story
Really useful set of 26 questions/ideas to use for positioning your brand
Helpful for content strategists also
The Flash Cards can be ordered here