We recently completed an analysis of 76 cases of effective marketing to Millennials. We wanted to help dispel the myths and stereotypes surrounding marketing to Millennials, probably the most researched, yet least understood consumer segment out there, and see what we can learn from brands that were successful in building their sales targeting Millennials.
For the data, we relied on WARC and its case studies database. The cases we included in our study include Effies, Creative Effectiveness Lions, MMA smarties awards, etc. and cover the last ten years (2006-2016).
A summary of the results can be found here. If you’re interested in a presentation of the results, send me an email. In the meantime, we’re sharing an infographic summarizing some of the key learning.