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2018 August

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Positioning-Roulette on the “Everyone Hates Marketers” podcast

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Creative Problem Solving | Innovation | Positioning | positioning-roulette

I recently had the pleasure to be interviewed by the Louis Grenier, the host of one of my favorite podcasts…

August 28, 2018 Read more

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“Aha! The Indispensable Insight generation Toolkit” on the Data Guru Podcast

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Creative Problem Solving | Innovation | insights

I recently had the opportunity to be interviewed by the fabulous Sima Vasa and the host of the Data Guru…

August 28, 2018 Read more

Recent Posts

Create A Ritual Around The Usage Or Consumption Of Your Brand: One Of 26 Proven Successful Strategies To Position Your Brand!
Positioning Case Study “Flawsome”: how embracing a negative brand perception and turning it into a positive can increase sales by 540% without advertising and through branding alone (okay, and distribution increase).
Positioning Case Study Taco Bell “Live Mas”: How Evolving the Brand’s Archetype To Better Reflect Consumer’s Values Can Lead To A 13% Same-Store Sales Increase.
Positioning Case Study, Expedia “Travel Yourself Interesting”: How Challenging Category Conventions Can Generate An ROI of 1:11.
Positioning Case Study Aero Mexico: How To Overcome Negative Consumers Perceptions To Drive Business Results.

Recent Comments

The 8 Most Common Mistakes When Positioning A Brand on A Smarter And More Thoughtful Approach To Positioning Development
Morris Wetindi on Three (Un) Conventional Strategies to Stimulate Sales of Lottery Tickets.
Post 1 | Harley Davidson | A picture of freedom and liberation – Mrs Merwe on Marketing on 7 Potential Growth Strategies to Revitalize Harley Davidson
Post 6 |Harley Davidson | Evolving a struggling icon – Mrs Merwe on Marketing on 7 Potential Growth Strategies to Revitalize Harley Davidson
Infographic: Top 10 Habits Of Highly Effective Millennial Marketers | on Insights: The 10 Habits Of Highly Effective Millennial Marketers

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