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2021 May

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Positioning Case Study “Flawsome”: how embracing a negative brand perception and turning it into a positive can increase sales by 540% without advertising and through branding alone (okay, and distribution increase).

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First The Trousers

The British brand “Get Wonky” started out with a great purpose but a poor positioning and branding. In fact, the…

May 24, 2021 Read more

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FTT Goes Academia
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Positioning Case Study “Flawsome”: how embracing a negative brand perception and turning it into a positive can increase sales by 540% without advertising and through branding alone (okay, and distribution increase).
Positioning Case Study Taco Bell “Live Mas”: How Evolving the Brand’s Archetype To Better Reflect Consumer’s Values Can Lead To A 13% Same-Store Sales Increase.
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