October 15, 2022 Read more
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2022 October
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A brand can tell a powerful story by focusing on its purpose. The concept of brand purpose has become very…
October 8, 2022 Read more
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Most categories have a so-called “gold standard”, an ideal in the collective perception of what a product should be or…
October 8, 2022 Read more
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One of the core premises of my book “The Brand Positioning Workbook: A simple how-to guide to more compelling brand…
October 8, 2022 Read more