Most categories have a so-called “gold standard”, an ideal in the collective perception of what a product should be or…
October 8, 2022 Read more
Sticky
Case study
Sticky
3 reasons most B-to-B Customer Journeys fail, and how to change that! A client hired me a while back to…
March 10, 2020 Read more
Sticky
Brand characters, we all know them, we all grew up with them and we all like them. Brand characters are…
April 15, 2019 Read more
Sticky
The challenge with quantitative research in Technology Doing quantitative research in the IT world is, as you probably know, quite…
February 10, 2019 Read more
Sticky
I recently got really excited by a vacuum cleaner, the sub-segment it is playing in and by how one brand…
December 5, 2018 Read more
This article was originally post on the Huffpost. One thing I have learned over the last few years is that…
December 3, 2017 Read more
Ural motorcycles have been around since 1942 even though most people in the U.S. have never heard of them. Urals…
August 11, 2017 Read more
The evolution of the internet has given moms the tools (blogs, micro-blogs, fan pages and social media in general, Pinterest,…
May 4, 2016 Read more
Harley Davidson, A struggling icon Harley Davidson is a brand that has always fascinated me. Its history is rich, its…
As human beings, we tend to over-estimate our abilities and achievements, particularly in comparison with other people. In other…
April 12, 2016 Read more
You must be logged in to post a comment.