Harley Davidson, A struggling icon Harley Davidson is a brand that has always fascinated me. Its history is rich, its…
Positioning
As human beings, we tend to over-estimate our abilities and achievements, particularly in comparison with other people. In other…
April 12, 2016 Read more
Millennials are probably the most researched generation in marketing history. In fact, a simple Google search for “Marketing to Millennials”…
I recently created a little Facebook app called “What Type of Strategist are you?” Apparently, this is a question…
February 25, 2016 Read more
This article is already a few years old but I’m re-posting it because I believe that the principles described here…
Most marketing experts I know would immediately agree that the One-Size-Fits-All approach is poor marketing practice. Further, they would argue…
May 13, 2015 Read more
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