First The Trousers Then The Shoes Inc. (First The Trousers or FTT for short) is a brand strategy and innovation boutique dedicated to helping start-ups and established corporations realize their business potential and grow their brands. We do so by helping our clients:
- Re-frame the way they look at their business to help them identify new growth opportunities and better structure their brand and product portfolios,
- Identify and understand their most promising consumer segments,
- Create compelling positioning platforms and brand stories for new and existing brands,
- Translate their brand stories across channels.