Defining a compelling messaging strategy is one of the most important tasks a marketing director working for a technology service…
February 17, 2021 Read more
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First The Trousers
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I am a big fan of the Everyone Hates Marketers podcast, even before I was invited by Louis Grenier to chat about “26…
September 16, 2020 Read more
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Over the last 12 to 18 months, I’ve had the opportunity to gather information and learn from over 650 corporate…
June 10, 2020 Read more
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I recently interviewed a series of senior corporate executives who all had experience with executive coaching and asked them “what…
June 4, 2020 Read more
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Brainstorms and in-person workshops are an essential part of my work as a brand strategy and positioning consultant. Or “were…
April 21, 2020 Read more
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3 reasons most B-to-B Customer Journeys fail, and how to change that! A client hired me a while back to…
March 10, 2020 Read more
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You might be familiar with the concept of fractional CMO, a marketing executive hired on a part-time basis to help…
December 4, 2019 Read more
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It stimulates all your senses When you ride a motorcycle, you feel alive and experience your environment with all your…
April 16, 2019 Read more
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Over the last few years, I’ve had the opportunity to work for a variety of B-to-B companies, in a wide…
March 19, 2019 Read more
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