3 reasons most B-to-B Customer Journeys fail, and how to change that! A client hired me a while back to…
March 10, 2020 Read more
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First The Trousers
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You might be familiar with the concept of fractional CMO, a marketing executive hired on a part-time basis to help…
December 4, 2019 Read more
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It stimulates all your senses When you ride a motorcycle, you feel alive and experience your environment with all your…
April 16, 2019 Read more
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Over the last few years, I’ve had the opportunity to work for a variety of B-to-B companies, in a wide…
March 19, 2019 Read more
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The challenge with quantitative research in Technology Doing quantitative research in the IT world is, as you probably know, quite…
February 10, 2019 Read more
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I firmly believe that our perspective, the way we look at the world, our lives and our work, limits our ability to…
May 11, 2018 Read more
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The concept of “Insight” is overused and often misused in marketing. All too often insights are confused with “new information”,…
April 23, 2018 Read more
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As a savvy marketer, you know that every successful brand positioning needs to be able to provide a compelling answer…
March 30, 2018 Read more