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My name is Ulli Appelbaum
I am an internationally recognized brand strategy expert and authority on brand positioning and the author of the award-winning and best-selling “Brand Positioning Workbook” and the “Brand Positioning Method Cards.” My positioning approach is rooted in how brands are formed in the minds of customers and consumers and based on the analysis of over 1200 case studies of successful brand building. It is already used by dozens of brands and thousands of marketers and strategists worldwide.
BRAND STRATEGY CONSULTING SERVICES
I am also a sought-after brand strategist with over 25 years of experience successfully building brands around the world. In the process, I helped win 7 Effies. Together with my team of experts, we help new and established brands find growth opportunities by providing clarity and fresh perspectives and by combining strategic rigor, customer centricity, and a creative problem mindset. Our services include:
BRAND RESEARCH
Qualitative & quantitative research to define categories, identify growth opportunities, define relevant consumer segments, validate messaging strategies, and validate strategic hypotheses.
BRAND STRATEGY
Brand and portfolio strategies, Brand positioning platforms and messaging strategies, go-to-market strategies & customer journeys, etc.
BRAND TRAINING
Online courses, in-person corporate training workshops, and personal coaching.
WHAT OUR CLIENTS SAY
CLIENTS
BRAND POSITIONING FUNDAMENTALS
This section contains articles, videos, case studies, links, etc., about brand positioning and strategy. I aim to provide an online destination with all the knowledge and resources you need to become a brand positioning expert. This section is continuously updated, so sign up for my newsletter for the latest content.
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