Brainstorms and in-person workshops are an essential part of my work as a brand strategy and positioning consultant. Or “were…
April 21, 2020 Read more
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positioning-roulette
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I recently got really excited by a vacuum cleaner, the sub-segment it is playing in and by how one brand…
December 5, 2018 Read more
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I recently had the pleasure to be interviewed by the Louis Grenier, the host of one of my favorite podcasts…
August 28, 2018 Read more
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I launched the Positioning-Roulette flashcards almost four years ago. The printed version is now in its second edition and by…
January 6, 2018 Read more
Harley Davidson, A struggling icon Harley Davidson is a brand that has always fascinated me. Its history is rich, its…