First The Trousers Then The Shoes Inc. (First The Trousers or FTT for short) is a brand strategy and innovation boutique dedicated to helping start-ups and established brands realize their business potential and grow their brands. We do so by helping our clients:

1. Re-frame the way they look at their business to help them identify new growth opportunities and better structure their brand and product portfolios,
2. Identify and understand their most promising consumer segments,
3. Create compelling positioning platforms and brand stories for new and existing brands,
4. Translate their brand stories across channels.