About Ulli Appelbaum
I am an award-winning marketing and brand strategy consultant with over 25 years of experience building succesful brands around the world. I am the author of the award-winning and best-selling “Brand Positioning Workbook” and the “Brand Positioning Development Method Cards” as well as the “Aha!, The Ultimate Insight Generation Toolkit”, already used by tens of thousands of marketers and strategists around the world.