First The Trousers Then The Shoes Inc. (First The Trousers or FTT for short) is a brand strategy, research and innovation boutique dedicated to helping brands compete and grow in today’s always evolving attention economy.

We use strategic rigor and creative problem solving methods to provide an unfair competitive advantage to our clients’ businesses and brands.

We help uncover fresh and actionable insights that trigger action, identify innovative ideas to stimulate brand growth and inspire fresh perspectives on businesses and categories.

We believe in always combining analytic rigor with creative problem solving while staying wholly focused on the desired objectives and business results.

We are very experienced, nimble, efficient, and operate globally. We provide the brain power of a large organization without the overheads.

The words our clients use to describe us include: experienced, passionate, terrific, insightful, elevating the thinking, helping us to think differently, highly collaborative, responsive and very recommendable.  

Wonder if we can help you solve your business problem and if might be the right fit and partner for you? Contact us to find out.

Wonder what it is like to work with us? See what some of our clients say. We are proud of our 100% referral rate and intend on keeping it at 100%.