In 2011, Taco Bell had hit a low in terms of sales and relevance among its core audience, Millenials. Historically,…
First The Trousers
Expedia created the online travel market 20+ years earlier but was under increased attack from competitors in 2014. This increase…
While the USA is the first travel destination for Mexicans, Mexico isn’t the first travel destination for Americans. As a…
Defining a compelling messaging strategy is one of the most important tasks a marketing director working for a technology service…
I am a big fan of the Everyone Hates Marketers podcast, even before I was invited by Louis Grenier to chat about “26…
Over the last 12 to 18 months, I’ve had the opportunity to gather information and learn from over 650 corporate…
I recently interviewed a series of senior corporate executives who all had experience with executive coaching and asked them “what…
Brainstorms and in-person workshops are an essential part of my work as a brand strategy and positioning consultant. Or “were…
3 reasons most B-to-B Customer Journeys fail, and how to change that! A client hired me a while back to…
You might be familiar with the concept of fractional CMO, a marketing executive hired on a part-time basis to help…