Brainstorms and in-person workshops are an essential part of my work as a brand strategy and positioning consultant. Or “were…
April 21, 2020 Read more
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Innovation
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I’m always fascinated by the fact that the world of marketing and advertising has changed so much over the last…
December 6, 2018 Read more
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I firmly believe that our perspective, the way we look at the world, our lives and our work, limits our ability to…
May 11, 2018 Read more
This article was originally post on the Huffpost. One thing I have learned over the last few years is that…
December 3, 2017 Read more
Ural motorcycles have been around since 1942 even though most people in the U.S. have never heard of them. Urals…
August 11, 2017 Read more
We all aspire to come up with innovative and break-through ideas, don’t we? Somehow it’s a core driver of what…
November 6, 2016 Read more
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Craft Beers: a compelling sub-segment brand story The last decade has been host to a quick rise of craft breweries…
November 5, 2016 Read more
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