Miscellaneous

What Sustainable Brands Can Learn About Persuasive Messaging from a Chicken

7 Things I Have Learned As An “Old White Guy” About Winning And Successfully Managing A DE&I Heavy Brand Strategy Assignment

Three Lessons “Karens” Can Teach US About Succesful Brand-Building

The Creative Brief Bank Collected by Baiba Matisone

JWT Planning Guide

13 reasons CMOs should consider hiring a fractional Chief Strategy Officer!

“The Brand Positioning Workbook” Reviewed Book Review on Ads Of Brands

Expert Endorsement of The Brand Positioning Workbook In The Welp Magazine

5 Traits that Define The Ideal Executive Coach, According To Their Clients!

7 Reasons Why Riding A Motorcycle Will Make You Better At Your Job (And Maybe Life):