I recently had the opportunity to spend some time with the very inspiring team of BBDO Minneapolis. During this 3 hours training session, I showed them how to turn expected and boring briefs into inspiring ones and how to approach their brand positioning assignment with a creative problem-solving mindset to come up with more innovative and refreshing solutions. Basically how to apply the content of “The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster” to their day-to-day work.
If you too are interested in some corporate training around brand positioning development and creative problem solving, reach out. Reading the book is one (great) thing, experiencing and practicing the principles described in the book on real cases provides a whole new level of insights, expertise and confidence.