You can check out my new best-selling book, “The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Positionings, Faster“, on Amazon around the world as Ebook, Paperback, and Hardcover.
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Mark Jenson, lecturer at the University of Minnesota Hubbard School of Journalism and Mass Communication describes it as “hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago”. Jill Baskin, CMO @Hershey’s says “This book is packed with easy-to-follow exercises that guarantee a compelling brand positioning. Lots of helpful examples and blessedly free of marketing catchphrases. Highly recommend”.
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