Welcome No Permission Needed Listeners

Welcome to my website.

If you are here it is probably because you heard Ozeal Debastos and me talking on the No Permission Needed podcast. I hope you had as much fun listening to us as I did talking to Ozeal.  He is a wonderful host who is passionate about introducing you to the people and ideas that can improve your life.

I hope it came across during the interview that I am passionate about brand positioning and about applying creative problem-solving methods to strategic problems to help my clients generate business growth.

Feel free to look around the site to learn more about my philosophy and approach and see the newest resources to help you with Brand Engagement, Innovation, and Growth. You’ll also find a series of interviews with entrepreneurs and small business owners that I think will inspire you.

Below are some of the resources mentioned in the interview:

During the podcast, I promised to post a simple “model” to help you position your brand (or yourself), a Venn diagram where your ideal brand position lives at the intersection of your own brand values and your customers’ values. Here it is.

During the interview, we talked a lot about the best-selling Positioning-Roulette flashcards, a deck of cards designed to stimulate and inspire your thinking when developing brand positioning platforms and to help you craft your own brand story. The cards can be ordered here. Use the code OZEAL at check-out for an additional 15% off (worldwide shipping is included).


Last but not least, if you would like me to help you position your brand or help you identify and crystalize your own brand position (as I discussed with Ozeal during the podcast, it is always easier to have someone help you with that) send me an email at ulli@first-the-trousers.com or book an hour of video coaching with me.