First The Trousers was founded by Ulli Appelbaum, a seasoned marketing and brand strategist with over 20 years of experiences building brands in Europe, Asia, Latin America and for the last 12 years in the US. Prior to starting FTT, Ulli held various senior corporate positions including Global Planning Director at Fallon and BBDO Chicago respectively and Head of Account Planning at BBDO Germany and Leo Burnett Chicago. He has contributed to 7 Effie awards and an ARF Ogilvy award for Excellence in Research.
Ulli is the author and creator of www.positioning-roulette.com, a blogger for the Huffington Post and a member of the Practitioner Council of the American Marketing Association.
Below are some of the brands and organizations he’s worked with throughout his career: