Case studies

Liquid Death – An Exciting But Controversial Marketing Case Study

Mark Ritson On How Dove Challenged Beauty Industry Stereotypes (Effie Case Study)

Mark Ritson On The Power Of Apple’s Brand Positioning

A Little Contribution To This DigiDay Article About Nectar Hard Seltzer

A Little Contribution To This DigiDay Article On The Brand Crumbl Cookies

“Flawsome”: how turning a negative brand perception into a positive one can increase sales by 540%

Taco Bell “Live Mas”: How Tapping Into The Right Brand Archetype Can Lead To A 13% Same-Store Sales Increase.

Expedia “Travel Yourself Interesting”: How Challenging Category Conventions Can Generate An ROI of 1:11.

Aero Mexico: How To Overcome Negative Consumers Perceptions To Drive Business Results.