Brainstorms and in-person workshops are an essential part of my work as a brand strategy and positioning consultant. Or “were…
insights
3 reasons most B-to-B Customer Journeys fail, and how to change that! A client hired me a while back to…
Brand characters, we all know them, we all grew up with them and we all like them. Brand characters are…
Over the last few years, I’ve had the opportunity to work for a variety of B-to-B companies, in a wide…
The challenge with quantitative research in Technology Doing quantitative research in the IT world is, as you probably know, quite…
I’m always fascinated by the fact that the world of marketing and advertising has changed so much over the last…
I firmly believe that our perspective, the way we look at the world, our lives and our work, limits our ability to…
As a savvy marketer, you know that every successful brand positioning needs to be able to provide a compelling answer…
Ural motorcycles have been around since 1942 even though most people in the U.S. have never heard of them. Urals…
We all aspire to come up with innovative and break-through ideas, don’t we? Somehow it’s a core driver of what…
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