Brainstorms and in-person workshops are an essential part of my work as a brand strategy and positioning consultant. Or “were…
April 21, 2020 Read more
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3 reasons most B-to-B Customer Journeys fail, and how to change that! A client hired me a while back to…
March 10, 2020 Read more
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Brand characters, we all know them, we all grew up with them and we all like them. Brand characters are…
April 15, 2019 Read more
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Over the last few years, I’ve had the opportunity to work for a variety of B-to-B companies, in a wide…
March 19, 2019 Read more
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The challenge with quantitative research in Technology Doing quantitative research in the IT world is, as you probably know, quite…
February 10, 2019 Read more
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I’m always fascinated by the fact that the world of marketing and advertising has changed so much over the last…
December 6, 2018 Read more
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I firmly believe that our perspective, the way we look at the world, our lives and our work, limits our ability to…
May 11, 2018 Read more
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As a savvy marketer, you know that every successful brand positioning needs to be able to provide a compelling answer…
March 30, 2018 Read more
Ural motorcycles have been around since 1942 even though most people in the U.S. have never heard of them. Urals…
August 11, 2017 Read more
We all aspire to come up with innovative and break-through ideas, don’t we? Somehow it’s a core driver of what…
November 6, 2016 Read more
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