Sources of Brand Associations

Culture Is One Of 26 Powerful Sources Of Brand Associations

Give Meaning To A Perceived Brand Weakness

Aspirational Consumer Values As Source Of Brand Association

Consumer Rituals As Source Of Brand Association

Brand Assets As Sources Of Brand Associations.

Identify Your Brand’s Real Purpose & Avoid Costly Blunders

Associating Your Brand With The Category Gold Standard

Create A Ritual Around The Usage Or Consumption Of Your Brand!

Brand Archetypes As Sources Of Brand Associations