I am a big fan of the Everyone Hates Marketers podcast, even before I was invited by Louis Grenier to chat about “26 types of brand positioning to stand out in your customer mind”.

We covered:

• Why brand positioning is more important than ever today
• How analyzing 1,200 case studies led Ulli to a unique positioning method
• What three key categories build the foundation of every positioning statement
• Why the way people behave (or don’t behave) is your starting point
• The easiest solution for satisfying your customers’ needs
• How to determine what really differentiates your product or services
• The importance of barriers and why people wouldn’t use your category
• How to use the five senses and brand rituals to create an experience

You can listen to the podcast by clicking here.