Positioning Roulette on the “Everyone Hates Marketers” Podcast with Louis Grenier!

I am a big fan of the Everyone Hates Marketers podcast, even before I was invited by Louis Grenier to chat about “26 types of brand positioning to stand out in your customer mind”.

We covered:

  • Why brand positioning is more important than ever today
  • How analyzing 1,200 case studies led Ulli to a unique positioning method
  • What three key categories build the foundation of every positioning statement
  • Why the way people behave (or don’t behave) is your starting point
  • The easiest solution for satisfying your customers’ needs
  • How to determine what really differentiates your product or services
  • The importance of barriers and why people wouldn’t use your category
  • How to use the five senses and brand rituals to create an experience

You can listen to the podcast by clicking here.

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