Welcome Stop Riding The Pine Listeners

Welcome to my website.

If you are here it is probably because you heard Jaime Jay and me talking on the Stop Riding The Pine podcast. I hope you had as much fun listening to us as I did talking to Jaime.  He is a wonderful host who is passionate about introducing you to the people and ideas that can improve your life.

I am passionate about applying a creative problem-solving mindset and methods to business problems to help my clients generate business growth. I work with both large corporations and startups and small business owners. You can learn more about my proprietary Positioning-Roulette methodology here.

Below are some resources you might find interesting:


Want to know what questions you should be asking to get your audience to choose your brand over the competition? Then download the “The 26 Universal Questions To Help You Position Your Brand”. It’s free.

During the interview, we also talked about the best-selling Positioning-Roulette flashcards, a deck of cards designed to stimulate and inspire your thinking when developing brand positioning platforms and to help you craft your own brand story. The cards can be ordered on Amazon if you live in the US or here if you live outside the US. The cards are currently on sale and international shipping is included.


Last but not least, if you would like to discuss a potential project with me and find out if I would be the right fit, send me an email at ulli@first-the-trousers.com or book an hour of video coaching with me.