As a savvy marketer, you know that every successful brand positioning needs to be able to provide a compelling answer…
March 30, 2018 Read more
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brand positioning
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Next time you have to position a brand, develop a break-through marketing strategy, or come up with a new…
March 23, 2018 Read more
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We all have the potential to be creative, but what most people do not realize however is that our ability…
January 6, 2018 Read more
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I launched the Positioning-Roulette flashcards almost four years ago. The printed version is now in its second edition and by…
January 6, 2018 Read more
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This list is a by-product of a project I’m currently working on. I hope that it helps demystify a little…
December 28, 2017 Read more
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First-The-Trousers helps organizations of all sizes and shapes in both Europe and the U.S. develop compelling brand positioning platforms and…
December 28, 2017 Read more