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First The Trousers

What is your brand story?

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  • Our Brand Positioning Offering
  • Brand Positioning Fundamentals
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Marketing & Innovation Director of a leading CPG company

Ulli (and the FTT team) has a clear passion and knack for positioning work.  He also is very skilled at building relationships and leading/moderating discussions.  The Positioning Roulette methodology led to a deep team discussion and new insights around how to optimize our brand positioning and also gave the team confidence that we had explored all potential options.  I would highly recommend Ulli and look forward to working with him again.

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Jess Stokes

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