Ulli (and the FTT team) has a clear passion and knack for positioning work. He also is very skilled at building relationships and leading/moderating discussions. The Positioning Roulette methodology led to a deep team discussion and new insights around how to optimize our brand positioning and also gave the team confidence that we had explored all potential options. I would highly recommend Ulli and look forward to working with him again.
First The Trousers
What is your brand story?
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