I highly recommend Ulli and FTT! Ulli is a pleasure to work with, and his combination of both client and agency experience is hard to find. In addition, he is one of the best moderators I have worked with in my 20+ years of CPG research. While exploring advertising creative with consumers, he did much more than moderate, he brought his strategic expertise to the conversation and was able to elevate the typical focus group experience into a forum for deep insights and actionable next steps. He is very professional, collaborative and lots of fun.