VP of Marketing and Product Innovation, Gaming Industry

Ulli Appelbaum and the First the Trousers team helped us think differently about our product portfolio and the category. Ulli brought research and product planning methodologies that changed the paradigm….By looking at our products from the consumer perspective, we were able to harness the power of human emotions and need states to make our business more relevant and more profitable. With Ulli’s assistance, we will be making dynamic changes to the current portfolio while launching new innovations in the next fiscal year.