As human beings, we tend to over-estimate our abilities and achievements, particularly in comparison with other people. In other…
This article was originally posted on The HuffPost Business. If you buy into the myths circulating around the advertising and…
Millennials are probably the most researched generation in marketing history. In fact, a simple Google search for “Marketing to Millennials”…
I recently created a little Facebook app called “What Type of Strategist are you?” Apparently, this is a question…
This article was first published in the Jan/Feb 2016 edition of the Public Gaming magazine (www.PGRI.com), one of the…
This article is already a few years old but I’m re-posting it because I believe that the principles described here…
Most marketing experts I know would immediately agree that the One-Size-Fits-All approach is poor marketing practice. Further, they would argue…
End of 2013, a little over a year ago, I published an article on the Huffpost entitled “24 Clear…
You must be logged in to post a comment.