As human beings, we tend to over-estimate our abilities and achievements, particularly in comparison with other people. In other…
April 12, 2016 Read more
This article was originally posted on The HuffPost Business. If you buy into the myths circulating around the advertising and…
April 12, 2016 Read more
Millennials are probably the most researched generation in marketing history. In fact, a simple Google search for “Marketing to Millennials”…
I recently created a little Facebook app called “What Type of Strategist are you?” Apparently, this is a question…
February 25, 2016 Read more
This article was first published in the Jan/Feb 2016 edition of the Public Gaming magazine (www.PGRI.com), one of the…
This article is already a few years old but I’m re-posting it because I believe that the principles described here…
Most marketing experts I know would immediately agree that the One-Size-Fits-All approach is poor marketing practice. Further, they would argue…
May 13, 2015 Read more
End of 2013, a little over a year ago, I published an article on the Huffpost entitled “24 Clear…
February 5, 2015 Read more
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