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15 Counter-Intuitive Ways To Generate Consumer Insights Your Competition Is not likely To Use!

The Global Discussion – Interview With Ulli Appelbaum

The How-To Guide To Brand Positioning On The German MarkenKraft Podcast

Developing Positioning & Messaging Strategies For BtoB And Technology Firms on The Pragmatic Institute Podcast

The Nine Most Common Brand-Positioning Mistakes On MarketingProfs

Five Things You Need To Build A Trusted & Beloved brand. Interview In Authority Magazine.

Expert Endorsement of The Brand Positioning Workbook In The Welp Magazine

The Brand Positioning Workbook On The Master’s Voice Podcast In India

Ulli Appelbaum Discusses the Need for Strategic Thinking in the Transactional World of Digital Marketing

A Little Contribution To This DigiDay Article About Nectar Hard Seltzer

4 Ways To Become A Better Creative Problem-Solver In SmartBrief

Ulli On The Brand Master Academy Podcast

Identify Your Brand’s Real Purpose & Avoid Costly Blunders

Associating Your Brand With The Category Gold Standard

Developing A Brand Positioning Is A Creative Problem-Solving Exercise

The Brand Positioning Workbook On The Just Branding Podcast

The Brand Positioning Workbook On The Marketing Book Podcast.

Winner In The Marketing & Advertising Category Of The #NYCBigBookAward

Create A Ritual Around The Usage Or Consumption Of Your Brand!

“Flawsome”: how turning a negative brand perception into a positive one can increase sales by 540%

Taco Bell “Live Mas”: How Tapping Into The Right Brand Archetype Can Lead To A 13% Same-Store Sales Increase.

Expedia “Travel Yourself Interesting”: How Challenging Category Conventions Can Generate An ROI of 1:11.

Aero Mexico: How To Overcome Negative Consumers Perceptions To Drive Business Results.

9 Tips to Create A Compelling Messaging Strategy For Technology Service Providers:

The 6 Criteria Technology Buyers Use To Select A Technology Service Provider – Learning From over 650 Interviews With Corporate IT Buyers!

5 Traits that Define The Ideal Executive Coach, According To Their Clients!

5 Tips to Get the Most Out Of Your Virtual Ideation Sessions!

Y2K called; it wants it Customer Journey back!

7 Reasons Why Riding A Motorcycle Will Make You Better At Your Job (And Maybe Life):

Brand Stewards Should Consider Using A Brand Character/Avatar When….

The 6 Inevitable “Marketing Challenges” Every B-to-B Company Will Eventually Have To Address

It Is An Honor To Be Featured By LinkedIn

Rigorous Quantitative B-to-B Research in Technology – Now You Can!

How To be More Creative AND Profitable As An Agency!

Irobot: A Great Product line In Need of a Big Brand Idea

“Aha! The Indispensable Insight generation Toolkit” on the Data Guru Podcast

The Importance of Our Mental Frames of Reference

Is That An Insight? Find Out With Our Insight Scorecard

A Successful Brand Positioning Relies On The “HOW” Not The “WHY”! Sorry (Not Sorry!)

Your Brain Doesn’t Want You To Be Innovative!

Not All Brand Positioning Statements Are Created Equal!!!!!

8 Immutable Truths About Insights!

The 8 Most Common Mistakes When Positioning A Brand

Positioning Strategies for A Post-Craft-Beer World

Insights: The 10 Habits Of Highly Effective Millennial Marketers

The Brand Persuasion Wheel: Six Principles To Increase The Persuasiveness Of Your Brand!

Do You Have A Strategy Or Are You Just Confirming Your Biases?

What Sustainable Brands Can Learn About Persuasive Messaging from a Chicken

7 Things I Have Learned As An “Old White Guy” About Winning And Successfully Managing A DE&I Heavy Brand Strategy Assignment

Three Lessons “Karens” Can Teach US About Succesful Brand-Building

Category Entry Points In A B2B World

An Actionable Definition of Brands. Benefits. Examples. Approach.

What Is A Brand Positioning? Definition, Benefits, And Examples

What is a Consumer Insight And Why Does It Matter? (With Examples)

Culture Is One Of 26 Powerful Sources Of Brand Associations

7 Ways to Improve Your Creative Problem-Solving Skills.

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