Brands & Brand Positioning

Why Brands Grow: The Power Of Differentiation And Penetration!

Ipsos “Brands Don’t Buy Brands People Do”

Kantar’s “Blue Print For Brand Growth”

The Brand Report Card By Kevin Lane Keller

Do You Have A Strategy Or Are You Just Confirming Your Biases?

An Actionable Definition of Brands. Benefits. Examples. Approach.

What Is A Brand Positioning? Definition, Benefits, And Examples

Can Marketers Affect Consumer Sensitivity To Price Changes?​ (A Study By Kantar)

Defending Differentiation By Mark Ritson

Positioning for Profit – A Panel Discussion With Three Positioning Experts – Organized By The Conference Board.