Positioning for Profit – A Panel Discussion With Three Positioning Experts – Organized By The Conference Board.

Senior Fellow JP Kuehlwein will be joined by April Dunford, Globally Recognized Positioning Consultant and Faisal Siddiqui, Founder, Strategist at Creative Business Company and Ulli Appelbaum, Marketing and Brand Strategy Consultant to talk about how companies can position their products and themselves in an increasingly competitive environment. During this webcast, we will discuss positioning and what this means to different stakeholders, as well as how Chief Marketing Officers and their teams can develop positions that differentiate them in the marketplace.

You will learn:

• The relevance, nature and value of positioning
• The development of a position that creates competitive advantage and value
• The evaluation, execution and tracking and who should do it
• The similarities and differences in positioning B2B vs B2C or CPG vs Technology

Click on image for panel discussion

SIGN-UP FOR MY NEWSLETTER TO KEEP UPDATED

ADDITIONAL RESOURCES: 

GO BACK TO 'FUNDAMENTALS” for more articles about brand strategy, brand positioning, customer insights, and creative problem-solving.

Learn everything there is to know about brand position development and become more “brand positioning fluent” than 99% of the marketing community with my online course “The Art & Craft Of Brand Positioning Development”. Learn what it is, how to set objectives for your positioning, how to segment your consumers, how to create genuinely differentiating and distinctive positioning statements, sources of brand positioning, how to assess, evaluate, and improve existing positioning statements (with examples), and learn what mistakes to avoid. 

Do you just want to learn the basics of brand positioning development? Check out the award-winning “Brand Positioning Workbook:  A simple how-to guide to more compelling brand positioning, faster”. Available on Amazon around the world. (RAISE the prices again?)

Working solo on a brand positioning project or preparing a positioning workshop? Check out the best-selling Brand Positioning Method Cards for guidance and inspiration. 

Interested in insights and how to generate them instead? Then the Aha! The Indispensable Insight Generation Toolkit might be for you. Available as a set of method cards in the US and as a Kindle document outside the US. 

Need an expert team to help you position or re-positon your brand and identify new growth opportunities? Then reach out

Alternatively, you may want punctual advice, feedback, and inspiration without hiring a consulting team. Then, book an hour of coaching with me.