Brands & Brand Positioning

Do You Have A Strategy Or Are You Just Confirming Your Biases?

An Actionable Definition of Brands. Benefits. Examples. Approach.

What Is A Brand Positioning? Definition, Benefits, And Examples

Can Marketers Affect Consumer Sensitivity To Price Changes?​ (A Study By Kantar)

Defending Differentiation By Mark Ritson

Positioning for Profit – A Panel Discussion With Three Positioning Experts – Organized By The Conference Board.

Brand Positioning Objective Setting

Steve Jobs on Quality

Steve Jobs On Apple’s Brand Strategy (Brought To Life By The Famous “Think Different” Campaign)