Brainstorms and in-person workshops are an essential part of my work as a brand strategy and positioning consultant. Or “were…
April 21, 2020 Read more
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Creative Problem Solving
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Brand characters, we all know them, we all grew up with them and we all like them. Brand characters are…
April 15, 2019 Read more
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The challenge with quantitative research in Technology Doing quantitative research in the IT world is, as you probably know, quite…
February 10, 2019 Read more
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I’m always fascinated by the fact that the world of marketing and advertising has changed so much over the last…
December 6, 2018 Read more
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I firmly believe that our perspective, the way we look at the world, our lives and our work, limits our ability to…
May 11, 2018 Read more
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As a savvy marketer, you know that every successful brand positioning needs to be able to provide a compelling answer…
March 30, 2018 Read more
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We all have the potential to be creative, but what most people do not realize however is that our ability…
January 6, 2018 Read more
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I launched the Positioning-Roulette flashcards almost four years ago. The printed version is now in its second edition and by…
January 6, 2018 Read more
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This list is a by-product of a project I’m currently working on. I hope that it helps demystify a little…
December 28, 2017 Read more
If the past elections have shown one thing, it is that we live in bubbles created by the algorithms of…
December 15, 2017 Read more
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