Brainstorms and in-person workshops are an essential part of my work as a brand strategy and positioning consultant. Or “were…
April 21, 2020 Read more
Sticky
Creative Problem Solving
Sticky
Brand characters, we all know them, we all grew up with them and we all like them. Brand characters are…
April 15, 2019 Read more
Sticky
The challenge with quantitative research in Technology Doing quantitative research in the IT world is, as you probably know, quite…
February 10, 2019 Read more
Sticky
I’m always fascinated by the fact that the world of marketing and advertising has changed so much over the last…
December 6, 2018 Read more
Sticky
I recently had the pleasure to be interviewed by the Louis Grenier, the host of one of my favorite podcasts…
August 28, 2018 Read more
Sticky
I recently had the opportunity to be interviewed by the fabulous Sima Vasa and the host of the Data Guru…
August 28, 2018 Read more
Sticky
I firmly believe that our perspective, the way we look at the world, our lives and our work, limits our ability to…
May 11, 2018 Read more
Sticky
As a savvy marketer, you know that every successful brand positioning needs to be able to provide a compelling answer…
March 30, 2018 Read more
Sticky
We all have the potential to be creative, but what most people do not realize however is that our ability…
January 6, 2018 Read more
Sticky
I launched the Positioning-Roulette flashcards almost four years ago. The printed version is now in its second edition and by…
January 6, 2018 Read more
You must be logged in to post a comment.