Brainstorms and in-person workshops are an essential part of my work as a brand strategy and positioning consultant. Or “were…
Creative Problem Solving
Brand characters, we all know them, we all grew up with them and we all like them. Brand characters are…
The challenge with quantitative research in Technology Doing quantitative research in the IT world is, as you probably know, quite…
I’m always fascinated by the fact that the world of marketing and advertising has changed so much over the last…
I firmly believe that our perspective, the way we look at the world, our lives and our work, limits our ability to…
As a savvy marketer, you know that every successful brand positioning needs to be able to provide a compelling answer…
We all have the potential to be creative, but what most people do not realize however is that our ability…
I launched the Positioning-Roulette flashcards almost four years ago. The printed version is now in its second edition and by…
This list is a by-product of a project I’m currently working on. I hope that it helps demystify a little…
If the past elections have shown one thing, it is that we live in bubbles created by the algorithms of…
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